eCommerce Data is clear – you need to have cross sell items for every product in your catalog to help conversion. The usual process consists of manually associating items in the Magento Admin interface. This process works fine if you have hundreds or even a few thousand items – OR – you have this data in back end systems.
What happens if you don’t have the data and you have 15,000+ items in your catalog?
- Hire someone to associate all products?
- Randomly apply products in your data feed?
- Develop custom code?